the study of organizational culture in islamic republic of iran broadcasting (irib)

نویسندگان

سیدمحمدرضا صالحی

دانشجوی دکتری مدیریت رسانه، دانشکدة مدیریت و اقتصاد، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران ناصر میرسپاسی

استاد، دانشکدة مدیریت و اقتصاد، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران علی اکبر فرهنگی

استاد، دانشکدة مدیریت و اقتصاد، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران

چکیده

this article studies organizational culture in irib based on denison model. the main objective of the research is recognize organizational culture features and dimensions in irib.to do this the survey method is applied. to test reliability, cronbach's alpha was calculated 0.924. the statistical community of the research comprises all employees in irib .after application of sampling formula to a small community, 352 participants have been selected and tested according to simple classification and random sampling. for data analysis, binomial test showed that involvement, consistency and adoptability are not a proper state and are lower than the average state but mission is the average state.according to friedman test, respondents view mission as the most important organizational culture features in irib.

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